Conversion Optimization

Optimizing Your Website with National Positions

National Positions has long been obsessed with SEO, but here at National Positions we've realized something extremely important: there's more to successful Internet marketing than getting found on major search engines through powerful SEO. We need to help our clients and customers transform this traffic their websites are getting from powerful SEO into measureable sales. Because a strong SEO strategy doesn't always promise success online, it's crucial for your business to be able to convert its website traffic into actual sales. National Positions will review your current website to understand what optimization tactics need to be implemented so your business starts converting more traffic into more sales.

How National Positions Uses Conversion Tools to Get You Results

Most website owners yearn to see profitable results from their websites but struggle when it comes to converting website visitors into leads and those leads into sales. Getting people to your website isn't enough anymore – you need to be able to turn those people visiting your website into actual customers. There are excellent website optimizer tools out there like the free Google Website Optimizer (GWO), but the results they offer can often be difficult to understand with its complex, advanced data. At National Positions, our experts know how to operate and understand GWO and communicate the results to our clients.

National Positions reviews our clients' websites to analyze what they are and aren't doing on their sites. We use analytics from tools like GWO to determine which pages need the most improvement so we can begin testing. We'll figure out the weaknesses on your website and within your sales funnel, as well as evaluate your unique selling proposition (USP) to understand what message you may be trying to tell your target audience. Our expert team will then identify which factors on your website will potentially have the largest influence on your website's conversion rates. These may be the calls-to-action, graphics, headlines, pricing, or many other possible factors.

National Positions will then design and create several different pages for testing. We work with our clients very closely in this phase to be sure we properly position your brand and products, and services. Using GWO, we'll split test your sites to see which website version better motivates website traffic to do business on your website. We work hard to communicate the results to our clients so they completely understand what's happening as a result from these tests.

With industry knowledge and technical expertise, National Positions reviews the analytics and results from testing to determine what actions need to be taken so your website is effectively optimized to convert more visitors into sales. We provide our clients with actionable suggestions based on our results from Google Website Optimizer. We also take our conversion optimization services one step further. Not only will we give you concrete recommendations for optimizing your website, but National Positions can properly implement those changes on your website for you so your business can start achieving better bottom-line results and see more profit from its website.